Speed by the Numbers
- 53% of mobile visitors abandon sites that take over 3 seconds to load
- A 1-second delay in page load reduces conversions by 7%
- Google uses page speed as a ranking factor
- The average user expects a page to load in under 2 seconds
What Slows Down Websites
- Large images: Unoptimized photos are the #1 speed killer
- Too many plugins: Each plugin adds code that must load
- Cheap hosting: Shared hosting with slow servers
- Unminified code: CSS, JavaScript, and HTML that haven't been compressed
- No caching: Making the browser reload everything on every visit
- Too many fonts: Each web font requires additional HTTP requests
How to Speed Up Your Site
- Compress and resize all images (use WebP format when possible)
- Use a quality hosting provider
- Enable browser caching
- Minify CSS and JavaScript
- Use a CDN (Content Delivery Network)
- Limit plugins to what you actually need
- Lazy-load images below the fold
Need a faster website? Speed optimization is included in every site we build.