Social Media Is a Tool, Not a Goal
Likes and followers are nice, but they don't pay the bills. An effective social media strategy connects your brand with potential customers and moves them toward action.
Choosing Your Platforms
- Facebook: Best for local businesses, community engagement, and advertising
- Instagram: Visual businesses — restaurants, retail, design, real estate
- LinkedIn: B2B, professional services, recruiting
- Google Business Profile: Not technically social media, but posts here impact local SEO
Content That Works
- Before/after: Show your work and results
- Behind the scenes: People connect with the human side of business
- Customer stories: Social proof is powerful
- Tips and education: Position yourself as the expert
- Offers and promotions: Give people a reason to act now
Consistency Beats Perfection
Posting 3 times per week consistently beats posting daily for two weeks then disappearing. Create a content calendar, batch your content, and stay consistent.