What Is SEO?
SEO (Search Engine Optimization) is the process of making your website more visible in search engine results. When someone searches "web designer Jackson MS" or "best plumber near me," SEO determines which businesses appear — and in what order.
The 5 SEO Fundamentals
1. Keywords
Identify the words and phrases your customers actually search for, then use them naturally in your page titles, headers, and content.
2. On-Page Optimization
Each page should have a unique title tag, meta description, proper heading structure (H1, H2, H3), and content that genuinely helps the searcher.
3. Google Business Profile
For local businesses, this is critical. Claim and optimize your Google Business Profile with accurate information, photos, and regular updates.
4. Quality Content
Google rewards websites that provide helpful, relevant content. Blog posts, FAQs, and service pages all contribute to better rankings.
5. Technical Health
Your site needs to load fast, work on mobile, be secure (HTTPS), and be crawlable by search engines.
Quick Wins
- Add your city and state to page titles and content
- Create a page for each service you offer
- Get listed in online directories with consistent NAP (name, address, phone)
- Ask happy customers for Google reviews
- Make sure your site is mobile-friendly
Need help with SEO? We offer free audits.