What Is Local SEO?
Local SEO focuses on improving your visibility in location-based searches — "near me" queries, city-specific searches, and Google Maps results. For businesses serving a local area, this is the most impactful form of SEO.
The Three Pillars
1. Google Business Profile
- Claim and verify your listing
- Complete every field — categories, services, hours, photos
- Post regular updates (weekly is ideal)
- Respond to every review
2. Citations & Directories
- Ensure your Name, Address, Phone (NAP) is consistent everywhere
- Get listed in relevant business directories
- Industry-specific directories matter most
3. Reviews
- Quantity, quality, and recency all matter
- Ask satisfied customers for reviews (make it easy with a direct link)
- Respond to all reviews — positive and negative
Quick Local SEO Wins
- Add city + state to your page titles
- Create a dedicated page for each service area
- Embed a Google Map on your contact page
- Include your full address on every page (footer)
- Get listed in the top 20 business directories for your industry
Need local SEO help? We know the Jackson, MS market.