What Is Content Marketing?
Content marketing is creating and sharing valuable, relevant content to attract and retain your target audience. Instead of interrupting people with ads, you provide information they're actively seeking — building trust and positioning your business as the expert.
Types of Content That Work
- Blog posts: Answer common questions, provide how-to guides, share industry insights
- Case studies: Show real results you've achieved for real clients
- FAQ pages: Address concerns and objections before they become barriers
- Videos: Explainers, testimonials, behind-the-scenes, how-tos
- Infographics: Visual summaries of complex topics that get shared
Content Marketing + SEO
Content and SEO are inseparable. Every piece of content is an opportunity to rank for a keyword, answer a question, and attract a potential customer through organic search. The businesses that create the most helpful content tend to dominate search results.
Getting Started
- Identify 10 questions your customers frequently ask
- Create a blog post answering each one thoroughly
- Optimize each post for relevant keywords
- Share posts on social media and in email newsletters
- Measure traffic and leads from each piece