Why Branding Matters Early
Your brand is the first impression people have of your business. Getting it right from the start saves you from expensive rebrands later and establishes credibility from day one.
Essential Branding Steps
- Define your positioning: What makes you different? Who do you serve? What problem do you solve?
- Choose your name wisely: Memorable, easy to spell, available as a domain name
- Invest in a professional logo: Your logo appears everywhere — it needs to work at every size and in every context
- Select a color palette: 2-3 primary colors that reflect your brand personality. Use them consistently everywhere
- Pick your fonts: One or two typefaces maximum. Consistency builds recognition
- Develop your voice: How does your brand sound? Professional? Friendly? Bold? Keep it consistent across all communications
- Create brand guidelines: Document everything so anyone creating materials for your brand maintains consistency
Common Startup Branding Mistakes
- DIY logo design (invest in professional work)
- Inconsistent visual identity across platforms
- Trying to appeal to everyone (focus on your ideal customer)
- Copying competitors instead of differentiating
- Changing your brand too frequently
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